About us

The history of DIKS dates back to the late 1940s. In 1949, grandfather (and driving instructor) Paul Diks first helped one of his former students on the road when he loaned out his car. After all, the former students had their driver's licenses but no car of their own. What followed was an advertisement in the newspaper and soon there was a second car at the door. Car rental, at the time an unknown phenomenon in Amsterdam, turned out to be a hit.

From Volkswagen vans in the 1960s, which could be rented for 22.50 guilders a day, to the reliable vans that are still on the doorstep today. DIKS emerged as a reliable place to go for all kinds of vehicles.

Niels and Ronald Diks in front of the Amsterdam West location

From generation to generation

In 1972, son Ronald took over. Under his leadership, the now iconic blue vans made their appearance, with the motto “More blue on the street”. Since then, it has been impossible to imagine the streets without these vans. You see them everywhere!

Today, under the leadership of the third generation of Diks, DIKS has grown into a progressive mobility partner with branches throughout the Netherlands. Besides car rental we also offer car sharing, short lease and storage rental. What has remained unchanged is our promise from 1949: reliable transportation, personal contract, a good price and no surprises afterwards.

Read about the entire DIKS history here!

Our mission

Our mission is to help people on their way in appropriate transportation and provide space. In doing so, together we ensure a pleasant, livable and accessible living environment.

Our vision

DIKS believes in the power of renting & sharing, because renting & sharing doesn't just save money. It's better for the environment and it creates space.

Our 3 core values

Grandpa Diks said it years ago, “People want personal contact, a good price and no surprises.” In that statement he unknowingly managed to name the core values of DIKS:

PePersonal contact - Customer friendliness is paramount at DIKS. Our employees are committed and treat everyone with respect.
Good price - According to DIKS, the added value lies in the quality offered. Only if this is good, people are willing to pay the right price.
No surprises - People need clarity. Whether this is about the availability of a vehicle, costs, rental conditions and possible consequences. Therefore, we believe it is important that renting a vehicle is as clear, easy and familiar as possible.

In short, DIKS = Always a vehicle nearby to do what you want, when you want.